Life Insurance is for the living.
This is how I came to understand Life Insurance. It was purchased to fill the void left when a loved one passes away. It pays the bill, sends children to college, maintains a standard of living. It can never replace the loved one, but it can leave a lasting legacy that can be the difference between staying home with the children or having to go back to work. Life Insurance is for the living. It certainly is, but you no longer have to die to receive the benefit. Life Insurance benefits can now be received while living, with the new accelerated Death Benefit Riders. You can now get the necessary money for Long term care expenses, heart attack, stroke, terminal illness and critical injury by accelerating the death benefit while living. We still market traditional Life Insurance from all the great Life Insurance Companies we represent, but maybe it’s time to educate your clients on the new Life Insurance. The Life Insurance with Living Benefit Riders. |